OGP Singapore had staff managing an agency and real budget going into Google and Facebook ads. It produced zero qualified leads. Here's what changed once Go Global Services became their outsourced marketing partner.
How a 30+ Year Metrology Leader Replaced a Failing Marketing Strategy With an Outsourced Marketing System That Actually Works
2,249
Qualified Prospects Built
2X
Website traffic growth since 2023
38.6%
Email click-to-open rate
8.7%
LinkedIn organic engagement rate
The Problem: Spending on Marketing Without a System Behind It
Before working with Go Global Services, OGP Singapore had done what most companies do when marketing isn't working. They hired staff to manage an outside agency. They built a website to generate awareness and leads, put real budget into Google and Facebook advertising, and tried creating social media content and engagement.
The result: zero qualified leads.
Having a website and a social media presence doesn't mean your brand and products are actually known online. Broad ad targeting couldn't reach the niche industrial decision-makers OGP Singapore actually needed to speak to. Every campaign disappeared into clicks and impressions with nothing left behind once it ended, no prospect database, no lasting visibility. The website itself was built to look professional, not to rank in search or convert a visitor into a lead.
If any of this sounds familiar, you're not doing anything wrong. You're just missing a system.
What Go Global Services Delivered
Since 2023, Go Global Services has worked as OGP Singapore's outsourced marketing partner, not a vendor running one campaign at a time, but a team building infrastructure that keeps generating results long after the initial work is done.
Website Rebuild for Search and Conversion, Not Just Appearance
We rebuilt OGP Singapore's website from a cosmetic brochure page into one engineered to rank in search and convert visitors into leads.
ICP-Based Prospecting System
Using our proprietary AI-driven sales prospecting intelligence system, we built a database of sales prospects matched precisely to OGP Singapore's ideal customer profile, industry, role, and company type.
LinkedIn Growth and Outreach
We grew OGP Singapore's professional network and company page through consistent, targeted outreach, not random connection requests.
Email Marketing That Actually Gets Opened
We ran ongoing e-mail marketing campaigns to keep OGP Singapore's products, services, events, new launches and news, visible to its existing network and nurture prospects toward a conversation.
Search Engine Marketing (SEM) for Direct Sales Enquiries
Alongside organic growth, we manage OGP Singapore's paid search campaigns, driving qualified traffic that converts directly into sales enquiries, working in tandem with the organic and outreach channels rather than competing with them for budget.
The Results, In Real Numbers
2,249 — Qualified contacts in OGP Singapore's ICP prospect database
2X — Website active users, up from 7,630 in 2023 to a run-rate above 15,000 in 2026
8.7% — LinkedIn organic engagement rate, more than 4x the typical benchmark, on a page built from zero in 2023
0 → 915 — LinkedIn company page followers, built from a standing start
~1 in 3 — New website visitors now arrive through organic search
8,177 — New visitors driven through managed SEM campaigns, generating direct sales enquiries
2,247 — Contact-page visits tracked through the website
48 campaigns / 38.6% — Email campaigns delivered since 2023, with a click-to-open rate well above typical for technical B2B
If This Sounds Like Your Business
You don't need a bigger ad budget.
You need a system that keeps working after the campaign ends: a website that ranks, a prospect database that grows, a LinkedIn presence that builds trust, and email that people actually open.
That's what an outsourced marketing partner does differently from an agency running isolated campaigns.
Let's See If We Can Do This For Your Business Too
Tell us about your current marketing setup and what's not working. We'll have a direct, practical conversation about whether an outsourced partnership makes sense for you.
No pressure, no generic pitch. Just a straight assessment of your situation.
