Fractional Chief Marketing Officer (CMO) Service

Today's business challenges are more complex than ever before. You must continually adapt your product or service to meet the needs of today's marketplace and promote your offerings on a global scale, while delivering a solid Return of Investment. The answer to increasing sales lies in creating a comprehensive marketing strategy to connect with buyers and accelerate revenue growth. Such an important effort requires the skills of an experienced marketing professional. But who can you count on to succeed at this challenging task? You could promote from within. Or you might try to bring in someone full-time to oversee your marketing strategy. But that takes time and money you just don't have. It's time to consider bringing in a Fractional CMO from Go Global Services Pte Ltd!

Go Global Fractional Chief Marketing Officer (CMO) service helps your organization enjoy the flexibility that a fractional CMO provides. Often, it makes sense to bring in a fractional chief marketing officer as opposed to a full-time CMO. This can be for financial reasons, as a typical full-time CMO salary can cost more than $200,000 per year. Or because the work needed to be done by the CMO does not require a full-time position. 

What is A Fractional Chief Marketing Officer (CMO)?

A fractional CMO is a marketing executive serving businesses by leading marketing strategy, sales development, growth opportunities, and heading the marketing department. Businesses use fractional CMO services because they do not need a full-time CMO but still require expert strategy and leadership.

Grow Faster With A Fractional CMO

Let us create, manage and deploy a marketing strategy to help you reach your goals faster.

Fractional CMO

Expertise You Need
Don’t rely on inexperienced marketers to dictate your business’s overall marketing strategy. Bring in a Fractional CMO to provide a comprehensive marketing plan for your business.

Cost You Can Afford
You don’t need a top-heavy organization with a full-time CMO on staff. A Fractional CMO will provide you with the insights and reporting you need, without the high price.

Self-Managing Executive
A Fractional CMO will lighten your workload by managing all aspects of your company’s marketing department. From vendors to employees, the Fractional CMO acts as an executive.

Fractional CMO Responsibilities:

  • Developing the marketing strategy for both the short-term and long-term.
  • Deciding and committing to which marketing strategies are best for your business, such as SEO, content marketing, paid advertising, or a podcast, etc.
  • Solving marketing problems that will arise and need to be resolved quickly.
  • Leading the marketing department and inspiring team members.
  • Hiring new employees and building out your team for success.
  • Evaluate and selection of marketing agencies and softwares that best fit the company in delivering results with minimum investments.
  • Working with outsourced agencies ensuring they are in-line with the business goals and objectives.
  • *For Singapore SMEs who are considering to tap on PSG Digital Marketing Services and Solutions, the Fractional CMO can validate and select the most efficient vendor and software that meet the company’s needs.

Your Fractional CMO should have a wealth of marketing and managerial experience. Therefore, the Fractional CMO should be the natural leader of the marketing team.

In addition to leadership qualities, the Fractional CMO is to be seen as the c-suite level marketing strategist who help organisations achieve their marketing goals.

Your Fractional CMO from Go Global Services will work closely with both your organization’s leadership team and the marketing talent executing the marketing tactics on a day-to-day basis.

Our Fractional CMO Services

  • We help businesses improve their current marketing campaigns through expert marketing strategy and leadership.
  • Hire the highest level non-full time marketing executive, the Fractional CMO.
  • Our proprietary methodology is proven to improve your current marketing programs, marketing results, and the way the marketing team runs. From dysfunctional to functional.
  • Use metric-driven decision-making and our Fractional CMO expertise to reach your business’s goals.

Why You Need A Fractional CMO
A business needs a Fractional CMO when they require marketing leadership and the expert marketing strategy skills of a CMO, but do not need it on a full-time basis.

Reasons a business needs a Fractional CMO:

  • Leadership: Your marketing department requires leadership from an experienced marketing professional. In addition to leading the marketing team, a leader in terms of decision-making is required.
  • Marketing Strategy: Your business needs a comprehensive marketing strategy for your niche and industry. Such as a Fractional CMO with years of experience in SaaS or private equity.
  • Part-time CMO: You require the skill set of a chief marketing officer, but not for 40 hours per week that a full-time CMO will be. Even if you need a Fractional CMO for only 5 hours per week, or 20. Your agreement is flexible.
  • Experience: You have staff to execute marketing campaigns, but they lack strategic experience. Therefore, you need someone who has done it before and can foresee challenges and obstacles.
  • Reporting & KPIs: You need to monitor the health and progress of your campaigns and have someone lead weekly KPIs meetings. Namely, so your team has accountability and is always results-focussed.
  • Optimization: You need to improve marketing campaign optimization by having an expert identify opportunities and new possibilities.
  • Efficiency: Your existing marketing team’s efficiency is below optimal. You need leadership and management to maximize efficiency for your marketing department.
  • Go-to-market Strategy: You are a startup or are launching a new product or service for your business. You will need a new marketing plan for the short-term and the next few years. Your digital marketing efforts need to be precisely planned out so your marketers know exactly what to do. Additionally, they need to know what marketing initiatives and key performance indicators are a sign of success.

Growth-focused Marketing Leadership
Our Fractional CMOs are growth-focused strategic experts. Moreover, profitability in campaigns is crucial to what we understand success with a client to be. This can be done through maximizing the efficiency within your marketing team. Therefore our first 60 days with a client will focus on improving the systems and processes within your marketing department.

This is most effectively done via our weekly reporting on marketing KPIs through a scorecard. We will create this, or improve your current one, as an immediate improvement for your marketing department.

As you consider a Fractional CMO for your high-growth business, consider the cost of not having a marketing leader. Additionally, think of the potential gains of having an experienced marketing leader.

Consider the risk you’re taking by having a marketing director or coordinator set the campaign objectives and success criteria in your organization. Odds are, they are under-qualified for the role.

By hiring a fractional CMO from CMOx, you’re getting the confidence and capabilities your team needs to reach new heights, both in terms of sales and profitability.