Go Global Fractional Chief Marketing Officer (CMO) service helps your organization enjoy the flexibility that a fractional CMO provides. Often, it makes sense to bring in a fractional chief marketing officer as opposed to a full-time CMO. This can be for financial reasons, as a typical full-time CMO salary can cost more than $200,000 per year. Or because the work needed to be done by the CMO does not require a full-time position.
What is A Fractional Chief Marketing Officer (CMO)?
A fractional CMO is a marketing executive serving businesses by leading marketing strategy, sales development, growth opportunities, and heading the marketing department. Businesses use fractional CMO services because they do not need a full-time CMO but still require expert strategy and leadership.
Let us create, manage and deploy a marketing strategy to help you reach your goals faster.
Expertise You Need
Don’t rely on inexperienced marketers to dictate your business’s overall marketing strategy. Bring in a Fractional CMO to provide a comprehensive marketing plan for your business.
Cost You Can Afford
You don’t need a top-heavy organization with a full-time CMO on staff. A Fractional CMO will provide you with the insights and reporting you need, without the high price.
A Fractional CMO will lighten your workload by managing all aspects of your company’s marketing department. From vendors to employees, the Fractional CMO acts as an executive.
Fractional CMO Responsibilities:
Your Fractional CMO should have a wealth of marketing and managerial experience. Therefore, the Fractional CMO should be the natural leader of the marketing team.
In addition to leadership qualities, the Fractional CMO is to be seen as the c-suite level marketing strategist who help organisations achieve their marketing goals.
Your Fractional CMO from Go Global Services will work closely with both your organization’s leadership team and the marketing talent executing the marketing tactics on a day-to-day basis.
Our Fractional CMO Services
Why You Need A Fractional CMO
A business needs a Fractional CMO when they require marketing leadership and the expert marketing strategy skills of a CMO, but do not need it on a full-time basis.
Reasons a business needs a Fractional CMO:
Growth-focused Marketing Leadership
Our Fractional CMOs are growth-focused strategic experts. Moreover, profitability in campaigns is crucial to what we understand success with a client to be. This can be done through maximizing the efficiency within your marketing team. Therefore our first 60 days with a client will focus on improving the systems and processes within your marketing department.
This is most effectively done via our weekly reporting on marketing KPIs through a scorecard. We will create this, or improve your current one, as an immediate improvement for your marketing department.
As you consider a Fractional CMO for your high-growth business, consider the cost of not having a marketing leader. Additionally, think of the potential gains of having an experienced marketing leader.
Consider the risk you’re taking by having a marketing director or coordinator set the campaign objectives and success criteria in your organization. Odds are, they are under-qualified for the role.
By hiring a fractional CMO from CMOx, you’re getting the confidence and capabilities your team needs to reach new heights, both in terms of sales and profitability.