Site-wide promotion on e-commerce store is the most popular promotional tactic used by companies. However, what we found, when applying store-wide promotion, e-commerce stores are either offering too few frequency in the promotions or the wrong promotion discounts. As a result, revenue was lost or they offer too many frequency promotions. Thus, this hurt margins and brand perception. Either way, you are losing customers because either they do not get what they need to convert, or they end up being “promotionally numb”. On which side of the coin would you position your brand’s promotions?
We are excited to introduce AI Automated Sales Campaign Software – a solution that delivers the most effective promotion at the ideal moment in the customer journey. It replaces generic site-wide promotions with personalised and individualised incentives your shoppers will love and increases your margin.
The software maximizes profitability & saves the margin by being the only promotion engine that automatically diversifies the promotional offer based on the shoppers’ intent. Our Machine Learning predicts & determines the right incentive to complete the journey – from minimum discount promotion to zero offer. Therefore we protect the margin from unnecessary promotions being offered to shoppers who already intended to buy.
When implemented in your e-commerce store, the software:
Other benefits include: